How many pages should your website have? The answer will depend on the nature of your website. For example, you may have a company website for employees, while another would be for the general public. You can follow guidelines to create the right amount of pages for your business. But how many pages should each page have? Here are some suggestions to help you decide:
A striking 'About' page on a website will feature a description of the company and its services. You can include biographies of people connected with the business, site traffic statistics, flattering numbers, past clients, technologies used on the website, and links to social media and other websites. Include at least a few details about your company or organization, and avoid using overly generic or clichéd language.
People are naturally interested in themselves. Everything they do should revolve around them. However, people tend to pay less attention to these about pages. They're more interested in what the website owner can do for them, and that's why successful pages always include some promise. Here's how to write a great about page. Aim for a call to action at the bottom of each page. Your visitors will be more likely to take action if they feel compelled to provide some basic information.
List your credentials. Your credentials are the foundation for building trust and engagement with readers. Your personal information seals an emotional connection between you and your audience and helps people to know you better. Listing your credentials helps set you apart from your competition. You can also provide links to your most popular blog posts. If you're unsure what to write about yourself, consider using a Mad Libs style template. It will make your visitors feel comfortable reading about you.
Service Or Product Pages
Your website should have service and product pages to describe your offerings. People who visit your site are usually interested in what you offer and are searching for a solution. In addition, many visitors will come across your service or product page before the homepage. Regardless of your company size, there is a service or product page for you. Below is a checklist of pages you should include on your website. These pages should be easy to navigate and provide helpful information.
A product or service page describes what your business offers. It captures a visitor's attention and pushes them to engage with your content. A contact form should only request information that is necessary and relevant. A contact form is also essential for B2B products and eCommerce. You need a page for your contact form to collect your signups for further steps. Product pages have high-quality product images and a detailed description of the item or service. It should also include dimensions and weight.
The products or service pages are the backbone of most websites. Using compelling descriptions will turn a casual visitor into a repeat shopper. Product photography plays a vital role in selling a product or service. Include several photos and make it possible for users to zoom in and view multiple angles of the product. If possible, include a product video on your website to enhance the visual experience for the user. Overall there should be 15- 30 services pages for your site.
When developing your web design, consider the number of sub-pages you want. Most companies have more than one product or service. It will help your ranking to have sub-pages for each. A webpage has a minimal copy and lowers PR than the primary page. It also has no deep links. However, this is not a bad thing if you are a small business.
Once you have established a plan for each page, determine its goals and content. You don't want to overwhelm the pages with too much information, leading to confusion. Also, think about how many pages your website will need. For example, a website for your employees may have fewer sub-pages than one for the general public. Ultimately, the decision to include sub-pages should be based on how your target audience will interact with your pages.
While a subpage is a WordPress page, it is not necessary to have them for every page on your site. Usually, most website pages will be subpages. You enter your main content in the WYSIWYG editor of WordPress and choose the title for the page. You can also use a left-column menu that displays one section at a time and will lead to the homepage.
About Page Structure
The basic structure of a website is divided into six main sections: header, page header, content, sidebar, and footer. The head section contains metadata such as meta titles, descriptions, authors, and charts. Other necessary metadata can be found in the scripts or the Schema. The metadata can include links to custom favicons and other tracking codes. If the website is geared towards an audience primarily interested in a particular topic, the sidebar can contain articles, links, and relevant information.
The next step is to plan the structure of the website's About page. The content should be arranged sequentially, with each page corresponding to a website section. The system should have a navigation menu at the top and a footer containing the contact information of the website's owner. Afterward, a rough sketch is needed of the structure. During this process, it's best to have a clear idea of how the pages should relate to each other.
The next step in website architecture is determining which structure is most effective. The old matrix structure is an excellent example of an outdated website structure. Its users have to process copious amounts of information and make sense of the content. A website with this type of structure has the same problems as a site that follows a traditional hierarchy. For instance, the pages in Wikipedia are structured so that they're accessible from anywhere on the website in 3 clicks.
About Page Content
To make your About page more compelling, you need to quickly provide readers with relevant information. The Nielsen Norman Group, a research firm that studies online behavior, has found that web users spend 80% of their time looking at content above and only 20% below the fold. Your About page must grab readers' attention at the top of the page with a few powerful words about your website and your niche.
It is essential to make the About page as cohesive as possible with the rest of your branding, including the logo and colors. Consistent colors help readers identify with your company, and a company that changes its color scheme often will have to change the colors on its About page. Commission Junction changed its design and kept the color scheme the same but used a green highlight color. The content of the About page should also be legible and consistent with the rest of the site. Signal Tower recommends Georgia, Helvetica, and Futura for this. Use the word "help" instead of "support," as it is more evocative.
While it might seem that a visitor is browsing your site out of curiosity, consider how your visitors came to your site. Whether they came by referral, stumbled across your website on a search engine, or even found you through a social media service, their purpose is to find out more about you. The About page is your chance to convert them into regular users. You have already made the first step toward success if you can attract visitors and convert them into buyers.
About Page Length
In SEO, one of the most important factors to consider is page length. While conventional wisdom says a page should not be longer than one screen, this isn't always true. Some designers say a page should be no longer than half the size of the screen. Readers don't like scrolling down the screen to see content below the fold. Moreover, some designers feel that content below the fold doesn't exist. Whether or not you subscribe to this philosophy is simply a preference, and there is no hard and fast rule.
In general, the length of a web page depends on the website's goals and how engaged the users are. Some metrics to consider are conversion rates, bounce rate, time on page, and user retention. Google Analytics can help you understand these metrics and determine how long a courier is required to attract visitors and increase their conversions. Further, heat mapping can provide you with a lot of information about how your visitors interact with the website.